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Email Marketing

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Correspondence-6.8

Email is a measurable, low-cost form of marketing and it has a strong return on investment. There is no channel that is more effective at communicating relevant, personalized and engaging content than email.

Correspondence allows you to create targeted messages with a rich-text editor that can be distributed to specific members of your customer base at specified times. Messages can be sent via email or they can be sent to customers' Message Centre within their My Account pages online. The messages can be delivered in an HTML or text format and can contain direct links to events or bundles that you want to promote. The delivery of the messages can be scheduled for a specific date and time that you desire. You can track and report on subsequent purchases as a result of the emailed message.

 

caution_outline

Caution

Before creating a message, you should be aware of how your message or the frequency of your message delivery aligns with standard Spam issuance guidelines. For more information, refer to Email Deliverability.

Tab

Description

Correspondence-tab

Enables you to search for any correspondence that has been sent via any of are of the system.

For more information, refer to Correspondence - Correspondence.

Messages-tab

Enables you to create and send emails to customers for marketing purposes.

For more information, refer to Correspondence - Messages.