You can create links to sellable items and articles. You can create links to external URLs to provide information about specific performers, artists or teams. You can add links that direct the user to events or bundles, to specific articles or other miscellaneous items. For example, your message could be used to inform your subscribers to a particular on-sale bonus event available to them, and then provide the subscriber a direct link to the event allowing them to purchase tickets immediately.
The links to the internal objects can be labelled separately (Click HERE to purchase tickets!).
The following sections describe how to link to specific internal objects:
•Message Link Pop-Ups
Describes the fields that appear in the pop-up when inserting a link in a message
•Inserting Direct Links in Messages
•Linking Back to a Brochure Site from a Message
Describes how to determine where various buttons will direct customers when they are clicked.
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Caution In compliance with CAN-SPAM regulations, initiators of commercial emails must provide a working opt-out/unsubscribe link within marketing/advertising emails. For more information, refer to Email Marketing Single Click Opt-Out. Opt-out/unsubscribe links should be added only to messages that are meant for marketing/advertising and not for other types of messages (payment notifications, electronic tickets). |
