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AudienceView Unlimited 7  Product Guides

You can set a limit on a promotion to restrict its use. For example, creating a 'Cap' of 10 on a promotion that has been associated with an event would allow the customer to purchase at most 10 promotional admissions to the event.

If a capped promotion is associated to an event or price type, associating the same promotion to a benefit can allow customers to exceed the 'Cap' and 'Max/Order' limits. The 'Cap' limit is affected by the benefits of the admission customer. If an admission customer is not specified, it is taken to be the order customer. The 'Max/Order' limit is affected by the benefits of the order customer. Benefits do not affect the values set in the 'Min/Order' or 'Increment' fields.

The effect that benefits have on limits is calculated as follows:

Cap (and/or Max/Order) + number of benefits x Cap (and/or Max/Order) = the customer's 'Cap' and 'Max/Order' limits.

 

 

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Information

For example:

1.If the following limits are placed against Promo Code A:

oItem Group: Series

oCustomer Group: Customer

oMin/Order: 2

oMax/Order: 6

oIncrement: 2

oCap: 8

2.Promo Code A is then associated to Event Z and Benefit X

3.Customer 1 can purchase 4 admissions to Event Z on a single order.
The count for Customer 1 is 4.

4.Customer 1 cannot purchase 8 admissions to Event Z on a single order because it exceeds the 'Max/Order' value by 2.

5.Add Benefit X to Customer 1.
Customer 1 now has a 'Max/Order' value of 12 and a 'Cap' value of 16. Customer 1 can now purchase 12 admissions on a single order.

6.Add Benefit X to Customer 1 a second time.
Customer 1 now has a 'Max/Order' value of 18 and a 'Cap' value of 24. Customer 1 can now purchase 18 admissions on a single order.

 

Limits are not counted retroactively, but from the time they are applied to the promotion. If you sell 25 tickets before you add a 'Cap' of 100 to the promotion, a total of 125 tickets can be sold.

 

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Hint

To help plan out your limits before you create them, download and use the Limits worksheets.  

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