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•Criteria

 

 

The Email Marketing report displays metrics for an email marketing campaign either defined by appeal or message.

caution_outline

Caution

The Email Marketing report will not report on failures/bouncebacks unless the you are using a remote SMTP server. If you are not using a remote SMTP server a failure indicates that the email address was not validated (empty field, incorrect format) and the email was not generated.

 

Criteria

The following table describes this report’s criteria:

Criteria

Description

Appeals

Filters the report based on the appeal.

Click magnifyingGlass-7.X to search for an appeal.

If you click magnifyingGlass-7.X to select the appeal, you can only select one appeal at a time. If you want to include multiple appeals in the report, then you must select each appeal separately.

Message Name

Filters the report based on the message's 'Name'.

Correspondence Code

Filters the report based on any correspondence codes that were used.

Correspondence Date Format

Specifies the date to use for the report:

•Date Range

•Previous 7 Days (excluding today)

•Today

•Yesterday

Correspondence Sent Date From

If you are entering a date range, this is the date from which data will be included in the report. This field is enabled for you to enter the time (hh:mm:ss). If you do not enter the time, 00:00:00 is assumed. If you want to include the data from the entire day of the date you select, set the time to 00:00:00.

Any value entered into this field will only apply if Date Range is used.

Click calendarIcon-7.X to select a date or durationIcon-7.X to select a duration.

Correspondence Sent Date To

If you are entering a date range, this is the date to which data will be included in the report. This field is enabled for you to enter the time (hh:mm:ss). If you do not enter the time, 00:00:00 is assumed. If you want to include the data from the entire day of the date you select, set the time to 23:59:59.

Any value entered into this field will only apply if Date Range is used.

Click calendarIcon-7.X to select a date or durationIcon-7.X to select a duration.

Grouping

Groups the report's output:

•Message: Groups the report by message.

•Appeal: Groups the report by appeal.

Options

Enables you to refine the report's output:

•Link Name Analysis: Will sort the report so that it is grouped by the 'Link Name' used in the message.

•Referrer Analysis: Will sort the report so that it is grouped by the referrer.

•Sales Analysis: Will sort the report so that it is grouped by sales that were made through the link within the message.