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Navigation: Event Configuration > Event Configuration - Events > Configuring Events Event Pricing |
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Below are some tips and tricks for pricing events.
Naming Price Zones Keeping your price zone names generic (Price 1, Price 2) allows you to most efficiently employ dynamic pricing. By not tying the name of a price zone to a physical location, you can reprice portions of sections without confusing your customers. This also makes building bundles easier by letting you use price zones in multiple venues with varied seating configurations.
Model Pricing Model pricing is critical for dynamic pricing. Instead of having to update dozens of price charts individually, you can batch update the events' model pricing. If you use price charts with relative pricing, the pricing updates seamlessly.
Potential values in sales reports are determined by multiplying unsold inventory by the model price. This allows you to quickly review your gross earning potential.
Fixed Pricing Versus Relative Pricing Rather than placing a fixed amount in your price row, try using a relative amount. This can be either a percentage or a fixed amount. The calculation is made using the model price as the base, allowing the same price chart to be used for most events.
For example, say you typically offer a full price ticket and a student ticket for $10.00 off. You could have a price chart with two rows. A full price row set to 100% and a student price row set to -10. Now you can use this price chart for every event instead of maintaining dozens for each price point.
Relative pricing works with bundles and individual events so you can work with it consistently. Be aware when using percentages that the system does not round.
Layering Price Charts While your price points will vary from event to event, your patterns are probably fairly static. You might have a full price ticket, a discounted student or senior ticket, a season ticket price and a set of comps. Rather than rebuilding these over and over for each event, build them once and use them on multiple events or bundles. Try the following configuration:
•A full price chart containing your regular price set to 100% •A comp price chart containing your usual complimentary tickets •A discount price chart containing the discounts you use for specific series
This keeps prices in consistent locations, ensures that the proper prices are added to every event and gives you fewer charts to maintain. You can always add an additional price chart to an event to handle a price required for just that one event.
Proofing Double-check your event pricing using the Performance Pricing by Price Type report. It displays all event pricing by role. Review individual price charts using the 'Export' button on Event Configuration - Price Charts|Basic to display the Price Chart Proof report.
Reporting •Many sales reports allow you to report by price type group. This allows you to report on all season ticket sales or all discount ticket sales. •The Event Audit report, when run for a single event, includes information on the current pricing for the event for the role of the user running the report. Very handy for discussions with promoters and company managers.
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You can create a default pricing model for each price zone on an event, then by layering price charts you can apply simple calculations (-15%, +2.75) to these base values. You can modify the pricing model for one or more events using the Event Configuration - Events|Pricing and Admissions Management|Model pages. To create a default pricing model for an event: 1.Open Event Configuration from the Desktop. 2.Select the Events tab. 3.Search for and select the event that you want to work with. 4.Select the Pricing tab. 5.Select the price zone(s) that you want to apply default pricing to. 6.Click 'Select Model Price Zone(s)'. 7.Enter the default monetary value for each price zone in the applicable fields 8.Click 'Apply' 9.Click 'OK'.
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To delete a default pricing model for an event: 1.Open Event Configuration from the Desktop. 2.Select the Events tab. 3.Search for and select the event that you want to work with. 4.Select the Pricing tab. 5.Deselect the applicable price zone(s) from model pricing section.
6.Click 'Apply'. 7.Click 'OK'.
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You can assign a different price chart to one or more events. To reassign a price chart: 1.Open Event Configuration from the Desktop. 2.Select the Price Charts tab. 3.Search for and select the price chart that you want to reassign. 4.The events can now be added to the price chart in one of two ways: a.Through the Price Charts|Assignments Page: i.Select the Assignements tab. ii.Click 'Add Event'. iii.Event: Click iv.Click 'Apply'. v.Start Date: Click b.Through the Events|Search Page: i.Select the Events tab. ii.Search for and select the event that you want to work with. iii.Within the select events section, select the check box(es) next to the event(s) that you want to assign to the price chart, or click 'Select All' to select all of the events on the current page. iv.Click 'Add to Chart'. v.Start Date: Click 5.Click 'Apply' 6.Click 'OK'. For information on updating the pricing models of multiple events refer to Modifying the Pricing Model for Multiple Events and Configuring Price Charts. |
